She's no stranger to the modelling world and her hair is the envy of women around the globe, so it's no wonder the UK arm of L’Oréal Professionnel chose Alexa Chung to be their ambassador for the Inoa hair colour range. The range boasts no odour or ammonia, and with the Brit It Girl as the face, what's not to love? Click through to see a sneak peek of Alexa on-set shooting for the new Inoa hair campaign.
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