It's been quite a week for the ol' celeb signings with two of my favourite girls snapped up fragrance contracts. First Natalie Portman was unveiled as the new face of Parfums Christian Dior and now little Miss Alexa Chung has entered the ring.
The TV presenter, fashionista and all-round cool cat was yesterday announced as the frontwoman for Lacoste's newest women's scent. Details were thin on the ground but it's said to be launching early 2011. She's the first celeb to front a fragrance campaign for the preppy brand. I'm glad that we get to see more of my BFF Lex, but I can't decide if I like the fit or not. I'd have liked to see her do something with Kaiser Karl and Chanel, you?