The countdown for Elie Saab's debut fragrance — which has been two years in the making — is on. Due for release Stateside and in the UK in July, it won't hit Australian shores until later in the year. Developed by Francis Kurkdjian, the perfumer behind one of our favourite designer scents, Narciso Rodriguez For Her, Le Parfum is categorised as a floral-woody, with notes of orange blossom, jasmine, patchouli and cedar wood. The ad campaign, which was shot by Mert & Marcus, features the beautiful Anja Rubik strutting down the streets in a billowing champagne gown. Anja's also fronted fragrance campaigns for Chloé and DKNY in the past.