The Aussie Beauty Brands Pushing For Industry Change in 2018
This feature is dedicated to our #NoChangeNoFuture initiative. From the Women's March, to Australia voting yes to same sex marriage, and the #MeToo movement, 2017 taught us to look beyond ourselves and come together as a collective of powerful women who are writing our own history. Join us as we cancel setting one-dimensional personal resolutions this January and commit to being the change we want to see. Because without change, there is no future.
If our beauty cupboards and endless beauty deliveries are anything to go by, business is definitely booming in the beauty industry. New products are released daily; brands announce new and improved ranges weekly and every month a completely new brand (promising "life-changing results") hits the market.
There's plenty to be excited about when it comes to beauty, but there's also a lot to be confused by too.
From legacy brands your mum and grandma use religiously to indie brands cashing in on millennial mania, there's a lot to be said for how clever marketing, pretty photoshopped (no doubt) faces and beauty buzz words can lure you in. No one knows this more than the smaller Aussie brands currently pushing their way — through the noise — into the market and onto our shelves. From Biologi to Hop and Cotton and natural crusaders, Sukin, their message is simple: it's time for a re-education — what are you really paying for? Is it the shelfie-worthy packaging and celebrity "endorsements" or the uncompromised ingredients and smart formulas free of redundant add-ins (hopefully, the latter)? Either way, an overhaul is simmering away in the Aussie beauty landscape that will change the way we consume (and how we choose to spend our hard-earned cash), and if we could put our money on it, we'd have to say Biologi, Hop and Cotton and Sukin are leading the charge for change in beauty.
Take a seat, because these little guys have something big to say . . .