Way back when, in 1945, Aveeno scientists created their first product based on oatmeal. Now, some 65 years later, the execution of the products has advanced — the oatmeal is now milled into an extra-fine powder known as colloidal oatmeal — but the key ingredient has remained.
So what makes oatmeal so special? Well it’s been recommended by leading dermatologists for years because it helps to relieve the irritation and itching that’s often associated with dry skin and conditions such as eczema, dermatitis and psoriasis.
But by far the best bit about the dermatologist-endorsed range, is that the products don’t come with million-dollar price tag attached. In fact Aveeno Fragrance Free Skin Relief Body Wash is just $9.99. BARGAIN! As well as the hero ingredient, the body wash also features menthol properties to impart an instant cooling sensation. It’s creamy, gentle and effective: everything you could wish for if you’ve got dry, itchy skin. As we head towards the colder months when skin conditions start to flare up, it’s definitely worth stocking up on a bottle o' two.