Oats have been a valuable skincare ingredient throughout history. Traced back as far as the Ancient Greeks and Romans, who bathed in baths of oat to soothe skin ailments, AVEENO® skincare harnesses the power of colloidal oatmeal – a finely-milled form of oats – to help retain skin’s moisture levels and relieve dry, itchy skin.
Discovering that the fine milling process allowed oatmeal to retain its naturally active benefits, AVEENO® skincare has been pioneering its revolutionary formulation of its hero ingredient since 1945.
The AVEENO® Daily Moisturising range is a line of fragrance-free body products that are recommended by dermatologists and clinically proven to offer 24-hour moisturisation to relieve dry, itchy skin. Using colloidal oatmeal, blended with moisturise-rich emollients, it’s the soothing solution that dry skin sufferers need.
®Trademark Johnson & Johnson 1778/11