Are You Being Green-Washed by Your Beauty Products?
When it comes to natural and organic beauty most of us like to lean towards the more eco-friendly option if there is one. The Australian organic cosmetic industry is one of the fastest growing in the world, so it should come as no surprise that almost every brand wants a piece of the action. With demand and quality expectations from products higher than ever, we couldn't help but wonder what kind of impact does that have on products claiming to be 'organic' or 'natural'?
To get an insight into the natural beauty arena we chatted to Vicki Engsall, Co-Founder and Product Director of all natural Australian skincare brand The Jojoba Company. She started the company with her father Ian in 2008 and ever since the brand's inception Vicki has become all too familiar with the concept of green-washing from other cosmetic brands.
Vicki explains, "More and more we are seeing companies jump on the natural and organic bandwagon whose products contain high percentages of synthetic and chemical ingredients. Chemical products are much cheaper to produce than natural so companies add one or two natural ingredients to their chemical formulations and advertise these ingredients on the packaging. Consumers are confused by claims such as 'with natural extracts' or 'contains organic ingredients' which lead them to believe that the formulation is natural or organic when in fact it is a cheap chemical formulation containing some natural and/or organic ingredients. Technically this is not a false claim but it is very misleading".
Sounds confusing doesn't it? So we got Vicki to outline exactly what it is we should be looking out for to ensure we're buying what we think we're buying when it comes to natural and organic products.