With trillions of cosmetics out there, it's up to some wonderfully witty creative copywriters to dream up product names that grab our attention like these ones did: Soap & Glory's Endless Gloves Hand Cream and i-Foam Ultra Creamy Body Wash (both of which you simply must stock up on if you're planning a visit to the States or the UK anytime soon. If not, plan one now.); Too Faced's Kitty Glitter ($23.95); pretty much Benefit 's entire range, though I particularly like Eyecon ($55) brightening eye cream and Lemon Aid ($36) colour-correcting primer, and of course OPI's Eiffel for this Colour and You Don’t Know Jacques! ($19.95 each.) What are your favourites?