Poor Bruce Willis. His fragrance deal got kinda got overlooked. It was all like, 'Ooh Jen Aniston's talking about Lolavie; 'Hmmm. Wonder if he'll beat Demi'' and 'OMG is Ashton releasing one, too??' So we thought we'd give him his moment. Here's some behind-the-scenes footage of his new fragrance TVC. Tell me, do you think it looks like a commercial for vodka, too? Or at least a scene from a crazy action movie plot, no? But then I guess I never expected Bruce to ride a bicycle through the French countryside, did you? There's a sneak peek of the bottle also which has a sneaky DSquared2 vibe to it. What do you think?
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