Benefit Cosmetics's Scientific New Brow Translator Is Like a Fortune Teller For Your Face
Whether you're into the bold Instagram brow or take a softer approach to your arches, you've likely come to realise the important role brows play on your face. Every little waggle, lift, or furrow is an indication of expression and mood.
The team at Benefit Cosmetics (which has been helping makeup-lovers enhance their arches for years) knows this well. In order to pay homage to the fabulous feature — and show how fun they can be — the brand has partnered with an expert who has studied the role of brows in facial recognition for a cool new game. Dr. Javid Sadr, professor of neuroscience at the University of Lethbridge in Canada, worked with Benefit to develop the Benefit Brow Translator, which defines how brow shapes and movements decode our feelings.
A new custom website uses facial recognition software to "read" your arches, evaluating them for emotions from happy or seductive to "meh" or angry. Simply take a selfie and watch as the translator deciphers your brows, pairing their mood with a fun little thought bubble. (My "happy" brows said, "When you take off all your makeup and bae still says you're cute . . .") Once you have your results, you can share them on social media with the hashtag #benefitbrows.
Not only is it a totally adorable concept, but the site is also a fantastic way to procrastinate during that afternoon slump. Read on to see an example of how the Brow Translator works, then head to the official site to see what your arches are trying to tell you.