They say you haven't made it as a celebrity or model until you've inked a beauty deal. The hair, skin care, makeup, and nail polish campaigns are some of the most sought after in Hollywood. And 2016 turned out to be quite an eventful year for A-listers and beauty labels.
We saw everything from millennial It girls like Zendaya (who became a CoverGirl) and Chloë Grace Moretz (who fronted a Coach fragrance ad) to OGs like Victoria Beckham (who created a capsule makeup collection for Estée Lauder). Keep reading to learn more about these major partnerships as well as 10 more we loved!