In Your 20s? You Should Be Using a Serum
If you're in your twenties, you've probably been told that a good skincare routine is vital: cleanse, moisturise and most importantly, apply sunscreen daily. (Although, in case this is new: apply sunscreen daily.)
In between cleansing and moisturising however, is a small but crucial component you're likely not paying enough attention to: serums. Perhaps dismissed as a step for those firmly in anti-ageing territory (I'm in my twenties, please) or yet *another* component in an already extensive skincare regimen, newsflash: you should really be using a serum.
"In your twenties, serums are particularly important because it's a component of your skincare routine where your skin gets the most active ingredients and the best product penetration," says facialist and skin expert Jocelyn Petroni. "Your twenties are also when you see particular skin concerns, like breakouts, that you really want to treat, and the best way to treat [them] is through a serum."
And if you're one of the #blessed few who well, don't have any skin concerns, Jocelyn still recommends incorporating a serum into your daily skin routine morning and night. "It's good from an early age to start hydrating those deeper skin cells, because I believe anti-ageing is in prevention," she says. "Along with sunscreen, using a hydrating serum or a fine-textured oil will maintain optimal water content in your skin, which will make it more resilient for extrinsic and intrinsic things that oxidise the skin and be the best prevention for ageing down the track."
The serum you use will depend on your skin concern and skin type. So, whether you've got combination or dry skin, or are prone to oil and breakouts, keep reading for Jocelyn's advice and best product recommendations.