The 'Kim Effect' Is Emptying Shelves of Violet Shampoo!
After Kim Kardashian stepped out at Paris Fashion Week as a beautiful blonde she inspired countless dye jobs, with girls tagging themselves and their friends on social media with one big question: "Should I?" The answer, it seems, to most of those questions was a resounding "yes!" With women flocking to make appointments to get the Kim approved platinum shade.
Further than that, professional hair brand Fudge has reported a huge rise in sales of their Clean Blonde Violet Toning range in the UK. The 'Kim Effect' has been so dramatic that the brand have sold over three times the usual amount of the specially designed shampoo and conditioner — which rids blonde hair of brassy, yellow tones — we're talking a whopping 312 percent increase in sales in just one week!
So, if like lots of British women, you've been bitten by the blonde bug, you're going to need to keep that light shade and icy tone with colour depositing haircare. John Vial, creative director of Fudge Professional says, "There are only certain celebrities who can inspire such a huge movement in the beauty world and Kim Kardashian is one of the biggest players in the field! Kim's platinum look is very high fashion but with high fashion comes high maintenance — she's only been sporting the look for less than a week and she's already had to visit the salon several times to get her roots retouched and colour toned." He recommends violet based shampoo and conditioner as the ultimate tools for anyone wanting to achieve this platinum look, as they are essential to eliminate any brassiness or yellow shades that come naturally from blonde colour fade. Read on to click and buy some of the our favourites to keep you at your best and brightest blonde without having to go to the salon again.