You know my umbrella theory by now: people only "lose them" because they're secretly embarrassed that they bought the sh*t/dull/frog one. They'd never lose the designer one. Or the one that Sienna Miller had and so they bought. Just wouldn't happen. I reckon there's more chance of us holding onto one if it was made by one of our favourite beauty brands, too. Just like this Bloom one. The limited edition accessory could be yours for FREE when you spend just $35 or more shopping online at bloomcosmetics.com.au. Alternatively if you just want it outright, it'll cost you 20 smackeroonies. Not bad. And perfect for Spring drizzles, I think.