Save for the head-shaving incident seen 'round the world, Britney Spears has kept the same enviably long blond look for most of her life. The 36-year-old singer and low-key fitness influencer has such an iconic style that if I heard she was going to sell hair care, I'd line up all night before it dropped as if it was 1999 and I waiting for the CD release of ...Baby One More Time.
What's that, WWD? Britney Spears is launching hair care? Gimme gimme more information, please!
According to the site, the current Kenzo campaign star has teamed up with Epic Rights to create her own branded merchandise. Along with hair care, the goods will include fashion apparel that includes athleisure, exercise equipment, and electronics (someone please say she's bringing back HitClips!)
The singer's manager, Larry Rudolph, said, "We see this new lifestyle collection as Britney's next step in connecting with her legions of loyal fans around the globe. Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible."
While I still don't know who Amy is, I will seek the release of this collection, which is set to drop in the Spring of 2019.