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Burberry Launches Makeup

Sneak Peek: Burberry's Trench Coat-Inspired Makeup Line

When you think of Burberry, what image comes to mind? Besides the oft-copied tan, black and red tartan design, it's likely the classic, timeless trench. This wardrobe staple is exactly the inspiration behind the brand's new colour cosmetics line, Burberry Beauty, which is set to launch in July in just 30 doors worldwide. Talk about exclusive. The UK and US are getting it and I shall be on the phone first thing Tuesday morning to find out whether we are, too. If not I suggest a group holiday? You with me?

Burberry's Christopher Bailey told WWD: "When we were doing makeup [at shows and photo shoots], I felt like we weren’t able to get the right attitude. It was either caked-on makeup or then just the wrong colours, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance."

Aiming to be totally wearable, the 96-unit line will centre on sheer washes of colour. As well as staples such as lip liners, sheer foundations, bronzer, eyeshadow, lipstick and the like, the palette also features shades like stormy greys and blues and sunny, glowing hues throughout.

Keep reading . . .In-keeping true to the inspiration, the makeup's outer cartons will mimic that famous trench coat fabric and the packaging will be imprinted with Burberry's signature plaid.

But spokeswoman Emma Watson will not be involved with the line: "I didn’t want it to be about any one specific type or muse or face," Bailey said.

Yours, crossing every bone in my body hoping we get it here, Bella x

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