Cara Delevingne and Georgia May Jagger Join the Mermaid Brigade
The pastel coloured hair train just doesn't seem to be slowing down in celeb town. Whether it's dip-dyed ends or an all-over shade, these stars can't get enough of colour. After Abbey-Lee Kershaw showcased her new unicorn shade (next to pal Alexander Wang) at the amfAR Gala in New York last month, fellow models Cara Delevingne and Georgia May Jagger are the latest to jump aboard the trend and we're starting to think that we need to get involved . . . again!
Not for the fainthearted and not just for the famous, after posting pics of themselves on Instagram and Twitter there have been incredible sales spikes of coloured hair dyes for consumers dye-ing (sorry) to try the trend. Leading the mermaid hair march, when Nicole Richie was photographed at the Met Gala last year, with her new purple 'do, sales of coloured hair dyes on eBay increased by 1,332 percent. When the star was in Australia with her family to support Joel on The Voice, purple hair dye sales increased by 673 percent.
So get your tresses ready to play, and grab yourself a tube of pastel blue, purple, turquoise or pink hair dye to channel this celebrity trend!