The wet hair look dominated the Spring and Summer 2012 runways, with an assemblage of designers — such as Cushnie et Ochs, Giambattista Valli, and Helmut Lang — getting in on the action. But the slick hair trend doesn't stop with high fashion. Persol's 30 Stories of Craftsmanship in Film event in NYC on Wednesday night saw a few stars rock the wet look, including Jaime King, Zoe Saldana and Abbie Cornish. While it might not be a look for every day, famed celebrity stylist José Eber (founder of José Eber salon in Beverly Hills) says the key in re-creating the style is to use wet gel on drystrands — not on wet.
"Distribute the gel evenly in the palms of your hands and pull it through your hair from the roots to your ends," he explains. Then it's up to you how to work it. Gel the front liberally and place the rest back in a ponytail à la Monique Lhuillier, or go for a retro, Mad Men kind of vibe with a semiglossy faux bob, as seen at Jil Sander. The shiny style also provides the perfect way to stretch out needs-to-be-washed hair with an avant-garde twist.