UPDATED: We just received this picture of Katy Perry of her meeting with the CEO of ghd. Word is this isn't what the campaign will look like but we're guessing we'll see the Bette Davis style crop up somewhere along the line . . .
We told you last month that rumours were starting to swirl Katy Perry signing on as the new face (and hair) of ghd and now it's been confirmed with Paul Stoneham, CEO of ghd, saying: "Sassy, stylish and sexy, Katy is the perfect partner for ghd." Katy's already shot the campaign (with renowned photographer David LaChapelle) and we can't wait to see it roll out over the next couple of months. The hair styling giant has also signed on to sponsor her California Dreams world tour:
"I'm so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready.ghd products have a reputation of being the best products in the biz, and I like being associated with that."
What do you think of the news now that it's been confirmed? Do you think Katy's a good fit?
Photo courtesy of ghd