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Cupcakes and Cashmere Blogger Emily Schuman to Blog For Estée Lauder

Estée Lauder and Cupcakes and Cashmere Blogger Team Up

One of our favourite fashion, beauty and lifestyle bloggers, Emily Schuman of Cupcakes and Cashmere has landed a gig with Estée Lauder. 28-year-old Schuman is kicking off her Social Media and Digital Guest Editorship today on Estée Lauder's US site, according to WWD. The beauty giant describes her as its "perfect customer," whilst Schuman says: "I love beauty. For anyone who has never looked at my blog, I do a lot of how-tos. I am constantly wearing red and pink and orange lipsticks and will experiment with any nail polish. They are some of the most well-received posts that I do, so I feel like it was just a very natural fit to work with a brand that I love." Saying that her own perception of the brand, which her mother and grandmother swear by, changed after using it — she originally thought it was too old for her — no doubt Estée Lauder is hoping that she brings a younger, fresher audience to mix alongside its loyal fans.

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