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Darren Aronofsky Directs Revlon Film-Noir Clip Starring Jessica Biel and Pharrell Williams

Revlon Brings Out the Big Guns For Its Hypnoteyzed Short Film

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Revlon's new commercial for the just-launched-Stateside Grow Luscious Plumping Mascara is quite something. The black and white film noir-inspired short features Darren Aronofsky of Black Swan fame. It stars Jessica Biel and Pharrell Williams — Williams also provides the soundtrack — and with each flutter of Biel's lashes (that have been heavily coated with the new mascara, which plumps lashes by up to 200 percent — wowsers!) Williams almost stumbles back. You've heard of the power pout, now it's all about the fierce flutter. We're loving the clip. Are you glad to see Revlon branch out like this or do you prefer your advertising straight-up?

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