Uh oh, we're in trouble. Well less us, more our friends in the UK, though I have a sneaky suspicion that our makeup bags may be past their prime, too. According to research revealed by UK retailer Debenhams, the average British woman's makeup bag is four years out of date. Jeez Louise, that's pretty generous with the ol' use-by dates.
Apparently 89 percent of women had no idea about European guidelines for use-by dates and 68 percent of women said they only replaced makeup when it had run out, regardless of its age. Gross. According to Nigel Stanislaus, Maybelline New York Makeup Artist, "Liquids and creams have a shorter shelf life (approx. one year but you can preserve them by keeping the formula cool); powders have a longer shelf life but mascaras are strictly three months." A good rule of thumb according to Nigel is "If a product starts to smell off or the consistency has changed, it's time to go."
How about you ladies, how often do you replace your makeup?