Demi Lovato is no stranger to a smouldering selfie, but she took her 'gram to its sneakiest heights on July 17 through the subtle reveal of her latest hair colour. According to Lovato's Instagram story, the reliably brunette singer decided to lighten up for midsummer.
As Allure reported, the honey blond colour came courtesy of Lovato's go-to colourist, Amber Maynard from LA's Nine Zero One Salon. In addition to switching the hue, the stylist also added some length. "Demi's had dark hair for a long time," Maynard said. "We thought what better way to switch it up than to go lighter and add extensions for length?"
But it didn't come easy: Maynard said that it took two days to totally lift Lovato's hair. And it also took a village. "I worked on the front and top while my team focussed on the back," Maynard said. "This makes the process go much faster and allows us to work more efficiently and cover more ground in less time."
The pro used Joico products for just about every step of the process. She began with Joico Colour Intensity Eraser, which cleared Lovato's hair of existing dye. Maynard followed that step with Joico Blonde Life products. She then mixed the shadow roots herself, and her last step included toning with LumiShine.
Here's to a new, brighter era of continually flawless Demi Lovato selfies.