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Dior Launches Hydra Life BB Creme in Australia

Dior Jumps on Board the BB Cream Bandwagon

We predicted late last year that the prestige brands would start to roll out their BB Creams and Dior is leading the charge with Hydra Life BB Creme ($85).  First up, if you're wondering what a BB Cream is, the short answer is that they're like a cross between a primer and a tinted moisturiser but they offer a whole host of skincare benefits too — we're talking everything from anti-ageing to evening skin tone and texture. Now you know that, you need to know that Hydra Life BB Creme has a thicker, full-coverage texture that's more in line with traditional BB Creams that are popular in Asia. So if you love the idea of a BB Cream but haven't found the coverage you desire from so far, this could be the one for you. With SPF 30 protection against UV rays alongside the moisturising and age-defying powers of the Hydra Life skincare line, you've got yourself coverage, radiance, sun protection, nourishment and protection against ageing.

Dior Hydra Life BB Creme will be available from April 19. Stockists: 02 9695 4800.

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