Skip Nav
Hair
Nothing to See Here, Just the Most Cutting Edge Celebrity Hair Transformations of 2019
How to Groom Eyebrows With Soap
Makeup
I'm Grooming My Brows With Soap Now, and I Might Never Go Back
Skin Care
Face Sprays That Do More Than Just Mist
How to Layer Skincare Products For Dry Skin
Skin Care
Thirsty Skin? Follow This Hydrating (Face) Sandwich Formula
Celebrity Beauty
The Blunt Bob Is Autumn's Prettiest Celebrity Haircut Trend and Now We Want It Too

Eco-Friendly Product Packaging

How Much Does Eco-Friendly Packaging Matter to You?

As more and more beauty brands begin to see their environmental impact as equal to their product efficacy, consumers are finally able to make considered decisions when buying beauty. History-making strides are being made towards ensuring products aren't tested on animals, are safe to wash down the sink and into our waterways, and are created using ethically-sourced ingredients — but is the same thought and care going into the all-important pretty (always) packaging?

Pit any two products against each other and we guarantee that there are teams of people deciding whether to include the bow, add more plastic packaging, make the box bigger or have no excess packaging at all, but to consumers, does it matter? Do you care if your serum's box isn't recyclable? Do you care if your glass bottle wasn't ethically sourced?

In 2018, beauty consumers deserve complete transparency beyond answering the eternal question "Does it actually work?". And as more brands start to shout louder about going green from a product's start to finish we'd love to know is this something that's even on your radar?

More from POPSUGAR
From Our Partners
Best Lip Balms With SPF
James Corden and Chloë Grace Moretz Bare Skin Video
How to Stop Makeup Coming Off During Wedding in Hot Climate
Fenty Beauty Body Lava in Trophy Wife
Miss Fame Drag Makeup Interview
Festival Makeup Ideas 2019
Rowan Blanchard Eyeliner
How to Wear Green Eye Shadow
Double Tragus Piercing Trend
Australis GRLBOSS Collection
Piercing Trends 2019
How to Treat Broken Capillaries on the Face
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds