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Ecoya Ad Featuring a Nude Woman on a Horse Banned in Australia

Reined In: Should This Ecoya Ad Really Have Been Banned?

Beauty brand Ecoya has found itself at the centre of a nudity scandal after a billboard for its bodycare line was banned from running in Australia by the Outdoor Media Association (OMA). The campaign — which features a nude model astride a horse — was allowed to run in New Zealand but the OMA labelled it "incredibly provocative" and have said that it breaches Australia's ethics code in terms of the use of nudity and animals. The chairman of the brand, Geoff Ross, says of the ad: "We want to show lots of skin and interaction with nature, because we are a natural bodycare brand." What are your thoughts? Is the OMA is correct in its ruling?

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