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Elizabeth Taylor: Surprising Facts About Her Fragrances 2011-03-23 14:55:57

10 Surprising Facts About Elizabeth Taylor's Fragrance Empire

Elizabeth Taylor wasn't the first star to launch her own fragrance, but she was certainly the most successful one. Her debut scent, 1987's Passion, was an instant best-seller; and White Diamonds — launched in 1991 — remains among the most popular today. Those facts you might know, but we've delved a little deeper into the icon's fragrant world to bring you these tidbits about Elizabeth Taylor's decades in perfume.

1. Elizabeth said she felt like a "chemist gone mad" while creating Passion, her first scent. "I've always taken risks, and perfume is always something I've adored playing around with and mixing," she told reporters.

2. Malcolm Forbes gave Elizabeth a custom-painted purple Harley Davidson with the Passion logo.

3. For the launch of Passion, Marshall Field's department store toasted Elizabeth with a bubbling fountain of violet-coloured Champagne. Two hundred fifty shoppers who purchased the US$200 bottle were invited to have tea with Elizabeth.

Keep reading . . .4. After Passion's launch, Taylor was hit with a lawsuit from Annick Goutal, which also had a scent called Passion. A judge ordered the Taylor scent removed from 55 stores.

5. To promote Passion at Macy's in New York, Elizabeth arrived to a crowd of 7,000 people. A trumpet quartet, donned in their black-tie best, played Stravinsky's "The Rake's Progress" as she entered the store.

6. Ex-beau Henry Wynberg sued Elizabeth, claiming that he effectively concocted Passion. The four-year lawsuit was resolved out of court.

7. Her second fragrance, White Diamonds, remains a best-seller 20 years after its introduction, out-selling stars like Jennifer Lopez and Sarah Jessica Parker.

8. Biographer Alexander Walker claims that Elizabeth tried to teach a parrot to say "White Diamonds" as a promotional tool. It didn't work.

9. In 1991, she starred in a 2:45 commercial for White Diamonds as part of a $20 million advertising campaign. This shorter version appeared on television.

10. Last year, the actress and activist released Violet Eyes, which was named by her fans on Twitter. She preferred "Follow Me," but her followers instead voted for her most famous attributes.

Image Source: WireImage
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