In early September I was lucky enough to find myself in the home of Bite Beauty. I had been intrigued by this brand as its social media following sits at around 374,000, and for a beauty brand without a HUGE celebrity behind it (think KKW Beauty and Fenty), I was impressed. But what I actually found out is that it really is the ultimate cool girl lipstick brand.
Spending time with the founder Susanne Langmuir, who started in the beauty industry many years ago in perfumery and aromatherapy, I learnt that authenticity and real products that work are just one of the key ingredients to this brands' success.
When chatting to her about how the Agave Sugar Lip Scrub came about, its origin story was as simple as that she had recently introduced agave syrup into her cooking after learning the benefits and thought, why not add it to one of the Bite Beauty products? When you think about how much product you put on your lips and the percentage of that product you are ingesting, you would want it to be good for you wouldn't you? And so many of the Bite Beauty products have essential oils and real natural products that actually make them good for your lips. Chatting to one employee, she said after 12 months of using the lip scrub her lips are actually fuller and now more plump — they were bought back to life.
Another amazing element to the brand is that they have two Lip Labs you can visit (one in Soho, that is apparently so busy that you can't even get in the door on the weekend, and another in Toronto). It should come as no surprise that as a beauty girl, when I was told I could create my very own lipstick, there was nothing that was going to hold me back. The Lip Lab staff were amazing and when I explained I needed to make the perfect pink, that makes your teeth look whiter and your eyes bluer, they did not stop until I had my shade just right. Scroll to see all the fun I had visiting Bite Beauty and the final result — my very own perfect pink lipstick.