Stalking Elle Ferguson's Insta stories is like an Aussie Instagram rite of passage. You can't follow the golden girl without wanting to buy the dress she's wearing, or needing the fragrance (KKW Fragrance, yeah that one!) she mentions. Lately, you'd have noticed she's been teasing something new: Elle Effect. And today, we finally got word as to what it's all about.

It's official, the queen of bronze is releasing her very own bronzing mousse! Now, you can add self-tanner to the list of things you're suddenly obsessed with because you saw Elle Insta it.

Created in California, the formula makes for streak-free application every time and promises to last up to five days.

It's no secret, we're already high-key obsessed. So stay tuned, review to come.