According to reports, lashes, false lashes and lash enhancers are the fastest growing sector of the beauty industry. Apparently, sales of false eyelashes have gone up 6.2 percent in the US alone this year, raking in a staggering $44 million.
Eyelash stimulators, simultaneously, have become a $1 billion industry there. While in the UK there's a long waiting list for Lancôme's new Hypnôse Precious Cells mascara, a dual function product that helps grow eyelashes at the same time as being makeup.
So why all the emphasis on lashes? Are stars like Lady Gaga and Katy Perry behind it? Both favour bold makeup looks and are rarely seen without their lashes. How about you, how importan are lashes in your makeup look? Do you were falsies? Have you tried extensions or eyelash perms? Or are you happy with your mascara and more natural-looking lashes?