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First Look: Lady Gaga's Fame Fragrance Campaign by Steven Klein

First Look: Lady Gaga's Fame Campaign

Always one to take matters into her own hands, Lady Gaga has personally "leaked" the campaign imagery for her debut fragrance, Fame. This comes after a magazine editor tweeted an early shot of the bottle and packaging that Lady Gaga was hoping to keep under wraps. Since then, the song bird's turned into her own PR pro, sharing information on notes, as well as photos, with her fans via the Internet. And the latest reveal is one of the biggest: the campaign. Shot by Steven Klein, the ad sees a naked and masked Lady Gaga holding the flacon in her left hand as buff guys — could they be little monsters, perhaps? — climb over her, protecting her modesty. What do you think of the ad? Does it tempt you to try the first-ever black EDP?

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