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French Shoe Brand Repetto To Launch a Line of Fragrances in 2013

Repetto Moves From Ballet Flats Into Beauty

Any Francophile worth her sel is familiar with Repetto, whose chic ballet slippers are favoured by Parisiennes worldwide. Now, the 64-year-old dance company is preparing its first fragrance. What to expect from a brand known best for its chic flats? Philippe Benacin, chairman and CEO of Interparfums SA, says the partnership between his fragrance company and Repetto will draw on the world of dance, promising a "poetic, glamorous and ultra-feminine" line of scents. The first of them will premiere in 2013, joining Jimmy Choo and Nine West's forthcoming fragrance in a small but growing group of fragrances whose brand DNA started in shoes.

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