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Rimmel London lipsticks were my first beauty "investment." I say investment, but at the time I probably only paid about $10 for them. Hey, big spender. Still, Coffee Shimmer was the shade to be wearing in Year 9 and I wasn't going to miss out. I still find the formulas really good now, if I'm honest. And you can't go past the price point if you're looking to try out a new shade. The trouble is though, as Rimmel themselves will admit, they've always played it safe with the colour palette. Never straying too far from nudes or dusky pinks or classic reds. A January Jones orange or punchy pink, you won't find. Until now. August 1 saw the release of Rimmel London Colour Show Off Lipstick ($14.95). Delivering a pure pop of pigment, the six-shade formula feels creamy but in actual fact dries to a non-drying, vibrant matte finish. LOVE. Check out Georgia May Jagger in the TVC and ad visuals. Whaddya think? Want much?