While rainbow hair has been the top beauty trend for the past few years, Hayley Williams was rocking colourful coifs well before it was cool. If you are a Paramore fan, then you've been familiar with her ever-changing mane since she and her bandmates got together in 2004.
"It's amazing what dyeing someone's hair will do for their day, let alone their identity, be it who they are or who they present to the world," Hayley gushed to POPSUGAR. "I became passionate about that side of it." The singer explained that she usually picks her hair hue based on her emotions, whether it's due to her mood or the music that she's working on. True fans have seen her sport every shade from red and blue to her favourite hue, orange (which she wore on her wedding day).
Because Hayley has been experimenting with hair colour for so long, she knew exactly what she wanted from an at-home dye — and she couldn't find it. She and her colourist, Brian O'Connor, would often mix two to three different brands together to achieve their desired results. That's why they decided to collaborate on their own vegan, cruelty-free, eco-friendly colour line, Good Dye Young, launching this June.
If you've never taken the plunge into rainbow hair, trust us when we say this brand will inspire you. Hayley and Brian worked hard to create a collection that is as fun and funky as it is good for your hair. The drip-free, creamy formula is packed with sunflower and bergamot oils to richly nourish every strand as it infuses it with semi-permanent pigment. Good Dye Young is launching with five shades (US$14 each), as well as the mixing potion "Fader" (US$14) that allows you to customise your own pastel shade, a bleaching kit (which cannot be shipped internationally), and a tool arsenal ($6).
And, yes, that means that Hayley and Brian want you to colour your own hair at home — safely, that is. They're equally passionate about education as they are about bright colours and have provided extensive resources on the Good Dye Young site. "We want people to feel empowered by Good Dye Young," Hayley said. "The idea is to really create a world within hair, beauty, and fashion for people who are excited about expression."
The duo has plans to provide fans with colour recipes so they can craft their own perfect shade and are starting to shoot and share DIYs. But they're already getting great feedback from Hayley's celebrity pals, who got early access to the products. "I got to send hair dye to Shirley [Manson] from Garbage," she said proudly. "And Josh [Dun] of Twenty One Pilots takes the pink on the road and touches up himself. He'll write me randomly like 'Man, it's so easy to use!'"
Still wary of dyeing your strands at home? Colour virgins, you can still add some pizzazz to your style without taking it platinum first. Brian suggested trying Rock Lobster or Blue Ruin (or mixing the two!) for a subtle stain on your mane that's only visible in certain light. "I love that look," Hayley added. "It's really pretty but dark and mysterious, like [Fairuza Balk's hair in] The Craft."
Read on to see Good Dye Young's range of fun, foolproof colour, then shop it when it launches this June.
