Hayley Williams Will Help You Turn Into a Unicorn Just Like Her
Paramore frontwoman Hayley Williams is going to make it that much easier for you to join #TeamUnicorn when she launches her own at-home hair colour line, Good Dye Young. The project is completely self-financed, so you know it's authentic! The musician leads the pack when it comes to experimenting with rainbow rocker shades, so naturally the inspiration behind the collection was her own ever-changing locks.
"I wanted to take the intimidation factor out of doing hair at home," she told WWD. She hopes the offering will create an "all-inclusive counterculture that inspires creativity, community, and most of all, colour. The definition of self-expression is when you wake up in the morning and ask, 'Who do I want to be today?'"
Hayley's go-to colour guru Brian O'Connor and global marketing pro Erik Hoover (who has worked at Pantone, L'Oréal, and Tweezerman) helped develop the collection. It includes five vivid hues — Rock Lobster (red), Blue Ruin (blue), Ex-Girl (pink), Steal My Sunshine (yellow), Riot (orange) — all priced at $18 each. The formulas are non-toxic, fragrance-free, and vegan. Instructions on how to use the treatment are explained via kitschy cartoons. Hayley plans to expand the brand with more colours as well as a lightening bleach, reusable bowls, and a fader to create bespoke hues.
This is not Hayley's first time helping to make beauty products, as she worked with MAC Cosmetics in 2013.
While you have to wait until the products are for presale on April 15 and shipped in May (stay tuned for Australian release dates), you can start planning your new Autumn shade by scrolling through our 15 favourite hair moments from Hayley. Though she's known for vibrant orange, we saw sneaks of Smurf blue, algae green, and even blonde.