The Secret to Bold and Lengthy Lashes
Beauty trends tend to vary (sometimes in extremes) across the board — culture, location, age and style are just a few factors that sway a certain style and send the beauty world into seasonal fads.
But there's one trend that hasn't swayed since the beginning of time and has been acquired as a must-have for every avid beauty lover: sporting a bold, lengthy and voluminous lash.
When it comes to a lash, there's an unwritten rule that you can never apply enough volume, length, fullness or boldness. We completely agree. In fact, the lash has exerted a certain fearlessness that's perhaps experimented with less confidently with other beauty trends.
So when it comes to applying a bold lash, only the crème de la crème of application tips will do. That's why we spoke to Pat McGrath, Max Factor's global creative director, to answer all our burning lash questions.
Read below for everything you need to know in order to master a long and lustrous lash.