Imogen Poots has been hailed our latest beauty crush, so admittedly we're a little biased when it comes to judging her debut Chloé campaign. But we think you'll agree that it's beautiful, non? Unlike the original ads starring Anja Rubik, Chloë Sevigny and Clémence Poésy, Imogen's campaign is in colour, but the overall look and feel is the same. Imogen's hair has volume worked throughout, as Anja's did, and the makeup palette is simple, natural, chic. Very Chloé. The brand said at the time of signing Imogen that the English actress "incarnates the natural and youthful side of the Chloé woman;" do you agree after seeing the ad? Want more? Check out the teaser video below, which takes you behind the scenes with Imogen and fellow new face Camille Rowe Pourcheresse on the Inez van Lamsweerde and Vinoodh Matadin shoot.
See the behind-the-scenes video now . . .</p>