The Indie Beauty Brands to Follow Now
As anyone who loves beauty will know, there's a certain level of satisfaction that you can only get from stumbling upon a new brand — particularly when it's still under the radar, and you can be the first one to tell all your pals about it.
Regardless of whether we've got our eye out for skincare or boutique fragrances, we always end up finding the best new independent brands deep in the Instagram vortex. But, because it's so easy to follow and forget, we thought we'd take a moment to share the indie beauty brands you should really know in 2018 (and follow immediately). From those still in their infancy to brands that have made it big internationally and just landed in Australian stores, we're hoping you'll make a few satisfying discoveries from this list.