5 Reasons You Should Be Following Irene Kim on Instagram
Estée Lauder revealed today that it selected style blogger Irene Kim as its new global beauty contributor. The Korean makeup maven is a Fashion Week darling and rising YouTube star, with over half a million followers on Instagram (and counting!). While that may seem like a small number in comparison to her colleague Kendall Jenner, we're certain that Irene is about to blow up your feed. Read on for why you need to start following her, then visit her account @ireneisgood.