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Isabel Marant Says No to Perfume Deal

Why You Won't See an Isabel Marant Fragrance Anytime Soon

Designer fragrances are so commonplace these days that it's easier to name fashion houses who don't have a perfume to their name than ones who do. But one whom insists she won't be getting into the business of scent is Isabel Marant. Speaking to WWD, the French designer says: "I have an issue with brands pursuing growth through the development of loads of ancillary products. I need to do things with conviction. I’ve been asked 50,000 times to produce a scent, but I don’t like perfume, it’s not something that comes to me naturally. I want to dedicate myself fully to things I truly believe in." Should more designers take Marant's stance?

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