New Out: Jil By Jil Sander

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The nose knows that there's been so many fragrance releases recently, it's hard to keep up. Especially with all these celebrity style changes a-happening. Yes Cate and Abbie, I'm looking at you. So I'm creating my own little Hot Tub Time Machine so that we can rewind to three weeks ago when Jil by Jil Sander (from $70) was released. The gorgeous and impossibly chic Julia Restoin-Roitfeld fronts the fruity fragrance and it's one of those scents, and campaigns, that's just innately cool. Not that it could be anything else with Jil Sander's clean lines and minimalistic approach teamed with the daughter of Vogue Paris' editor. Check out the behind-the-scenes footage from the Paris shoot and the ad campaign below. Don't you just LOVE?

Jil by Jil Sander is available now. Stockists: 1800 812 663.