Kaia Gerber Is the New Face of Everyone's Favourite First Perfume
Kaia Gerber is no stranger to landing a big campaign (her mother is Cindy Crawford after all), but after representing Miu Miu and Alexander Wang (to name a few), Kaia has landed her first beauty campaign with Marc Jacobs.
To celebrate the tenth anniversary of Marc Jacobs Daisy (which every girl has been in love with at one time or another), Kaia was shot by Alasdair McLellan for the campaign and Katie Grand directed. Lying in the grass, surrounded by daisies, braiding each other's hair and wearing white lace dresses, the campaign has a sort of The Virgin Suicides-come-Picnic at Hanging Rock vibe. And undeniably, 15-year-old Kaia looks gorgeous, with dewy skin and signature groomed brows. The campaign also features fellow up-and-coming models Sofia Mechetner and Dilia Martins, of which Kaia told Teen Vogue were very natural and fun to work with, "I wasn't thinking of a certain character when shooting the campaign because I think it was not far from my own personality, it's just regular girls having fun."
Scroll for a look at the campaign images and behind the scenes clips.