Kelly Collaborates with St. Tropez to Raise Self-Esteem

Kelly Osbourne's been all over the place recently. Popping up here, there and everywhere at NYFW and then showing off her new lavender hair colour. Now we're set to see her in a different light as her latest project sees her joining forces with St. Tropez to champion self-esteem among young people.

Research, backed by St. Tropez, has shown that 60 percent of young people have low confidence about their bodies and three quarters of young people suffer from low self-esteem. Kelly was unveiled as the face of the campaign (launched in association with youth charity, The Prince's Trust) this week. Ms. O seems like an obvious choice: she's a recent fan of St. Tropez following her turn in Dancing with the Stars, she's been an ambassador for The Prince's Trust for two years and has been vocal about her own battle with low self-esteem and body image.

What do you think about it all? Is Kelly a good choice? Do you wish more beauty brands would tackle the important issue of body confidence and self-esteem?

Photo courtesy of St. Tropez