I Got Multiple DMs After Posting About This Celebrity Hair Line Dropping at Priceline
I recently got my hair chopped. Like proper, above-the-jaw level. So, when information filtered through that celebrity hairstylist and co-founder of The Beauty Department, Kristin Ess was headed to Australia, I admit, I was excited. It's not every day you get to chat with the person responsible for creating the cut you literally took to your hair appointment as a reference.
The picture in question was of Lucy Hale (one of Ess's celebrity clients) featuring a jaw-length bob, looking perfectly "undone" — something I felt I hadn't quite managed to nail . . . yet. However, that all changed when I tried Kristin's products. And apparently, Instagram agrees because I posted a photo of my head after using them and I got loads of questions.
So, here's the info. Launching with 14 products into Priceline on the 3rd of December, the brands philosophy is simple: Affordable products that focus on hair health first and styling that works with your natural texture second. And, although I know it should only be what's inside that counts, it's worth mentioning everything is packaged seriously pretty. You know, just in case coordinating your shower caddy in baby pink is important to you.
My favourite product from the range so far? It has to be the Soft Shine Beach Wave Spray. And as basic as I'm about to be for saying this, to me, it really is "cool girl hair in a bottle". Personally, I think you'd be hard pressed to find something to replicate the effect it gives for under $25 — and I've tried a lot. As far as Kirsten is concerned, she'd recommend starting with the Weightless Shine Leave-In Conditioner, which she affirms is indeed weightless, and can be used by everyone on wet-hair post washing, and to refresh and hydrate curly hair in-between washes.
A word of advice for shopping the range. Kristin has kindly coloured the products by "type" to help demystify the process. Pink is for "cleanse and condition", products that will be rinsed out. White is for "restoring", to be used right out of the shower on wet hair. Grey indicates "wet styling", best used on damp, towel dried hair, and black is "dry styling" for, you guessed it — dry hair!