Fans were excited to learn of Kylie's upcoming blush launch, but for many, that enthusiasm quickly soured when they learned of the shade names. As you can see above, the titles are not for the faint of heart. The five colours are named Hopeless Romantic, Hot and Bothered, Barely Legal, X Rated, and Virginity (a relaunch from Kylie's Valentine's Day collection).
Twitter users immediately voiced their concerns. Some were just sickened by the names. "Can kylie jenner not sexualise young women w her blush names like 'virginity' and 'barely legal,'" Twitter user @purgatories asked. Most saw parallels to the makeup maven's own life in the shades, particularly her relationship with Tyga. "Kylie named a blush after her and Tygas relationship, awww," tweeted @clairebwalsh. But some just pointed out that controversial beauty product names have been done before. "Sweetie, leave the cheeky names to Nars and do less," said @TheRealKatPat.
Read on to see the colours — and the comments about them on social media — and come up with your own conclusions before the shades drop on Friday, March 24.