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L'Oreal Paris Taps Ines de la Fressange as It's Latest Face

Ines de la Fressange Joins L'Oréal Paris to Say "We're Worth It"

When you're still landing ELLE covers and walking for Chanel in your 50s, you know that you've got what it takes to say those famous words, "Because we're worth it!" Leading the charge on Parisian chic — with her just-launched style guide of the same name flying off shelves — Madame Ines de la Fressange, the first French model to reach the dizzying heights of global acclaim, is a great addition to the L'Oréal Paris family. Joining a whole host of famous faces fronting the brand, the onetime Chanel muse is very excited about her new role: "I am very pleased to work with L'Oréal Paris. Beauty is a real source of freedom. I believe in the slogan, 'Because we're worth it!' I love those words, which are still perfectly relevant today." Likewise L'Oréal is excited about the "divine grace" and "irresistible je ne sais quoi" that Ines will bring to the role. What do you think about L'Oréal's latest signing? Do you think it's a good fit?

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