Once the mainstay of the perfume industry, videos are becoming more and more common in makeup releases. The latest one to catch our eye is Lancôme's "Love Your Lips" video that celebrates the release of the Rouge in Love collection of lip colours, which launch here next month. It features red, pink and purple pouts (even dual-toned lips get a look in) singing along to French pop-folk duo Brigitte's exclusively-created-for-Lancôme track. As much as we loved the campaign imagery starring Emma Roberts, which was taken by Mario Testino, we have to say we think this video will be a hit in the brand's desire to turn the Genration Y Glossy Posse into lipstick devotees. Check out the video below and tell us if you're successfully swayed.