Lara Bingle Exclusive: "For Me, Skin Is Everything"
In this guest edit for POPSUGAR Australia, Lara Bingle shares with us her top Summer beauty tips, the theory behind her famous hair flick and the details behind the conception of her new bronzing and tanning range The Base.
When I think about what drew me to create my own beauty brand, I think the biggest thing was owning something for myself, and the other big thing was starting from scratch and finding out what it actually takes to set up your own business. Then there's the other side of it — obviously I love beauty and fashion and being in the industry and I've just learnt so much over the years that I wanted to use the little things that all these amazing women have taught me. Then I put it all together and it came out as The Base, and I'm really happy with it, I hope everyone likes it!
Source: The Base by Lara Bingle