Like peptides, sirtuins and pro-xylane before it, pink grapefruit is being hailed as the latest anti-ageing hero ingredient. Why? Well it can reduce your age in the eyes of the beholder for one.
Dr. Alan Hirsch, of Chicago's Smell and Taste Treatment and Research Foundation asked men to estimate the age of different women while wearing nose-masks that had been infused with a variety of scents. According to Hirsch, “In the presence of the smell of pink grapefruit women appear to be six years younger than their real age.” Interesting.
Try The Body Shop Pink Grapefruit Bath and Shower Gel ($12.95), Kit Cosmetics Pomegranate and Pink Grapefruit Body Lotion ($29.95), Archipelago Botanicals Signature Soy Wax Candle in Pink Grapefruit ($42.95), Evodia Mango & Pink Grapefruit Lip Butter ($9.95) and Clinique Happy Perfume Spray (from $52).
Stockists: Evodia (1300 551 692)