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The Latest Anti-Ageing Must-Have: Rodial Glamoxy™ Snake Serum

Viper Venom: Too Far to Go In the Pursuit Against Wrinkles?

Granted, I don't like wrinkles. Show me a woman who does. But then again, show me a woman (except Terri Irwin) who likes snakes. I'll forgive you for being a little confused by where I'm going with this, but let me bring you up to speed: the latest wonder potion being dubbed Botox in a bottle is Rodial Glamoxy™ Snake Serum (approx $252).

WTF, right? Well it's not as strange as it seems. OK, it is. The serum contains syn-ake; a neuropeptide that imitates the effect that the Temple Viper's venom has upon its victim. Thankfully, not death. Just a lifted face, frozen muscles and fine lines and wrinkles that are suitable plumped.

Kate Moss, Naomi Campbell and Katie Holmes are said to be big fans, and pre-launch demand in the UK topped the 100,000 people mark. What's gotten them all so excited? Presumably the research that shows in just 90 seconds, wrinkles are less noticeable. According to Rodial President, Maria Hatzistefanis, the non-invasive Botox alternative is unmatched in the marketplace. What do you think? Tempted to try it for yourself?

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